Language selection


Misleading advertising

From: Innovation, Science and Economic Development Canada

Misleading advertising occurs when a claim about a product or service is materially false or misleading, in an attempt to persuade the consumer to buy it. The Competition Act prohibits misleading advertising.

Other forms of misleading advertising are:

Consumers may contact the Competition Bureau about any of these practices even when they have no intention of buying the product.

When the matter relates to labeling or advertising of food, contact the Canadian Food Inspection Agency.

You may also contact:


A collection of federal, provincial and territorial flags that symbolically represent a collaboration between governments on consumer issues.

Trusted consumer information

Published by the Consumer Measures Committee, a working group of federal, provincial and territorial governments, that helps educate and inform Canadian consumers.

Date modified: