file: \\intrepid-prod.ic.gc.ca\tmdata\ec\trade_mark\01\53\84\26\1538426.htm printed: 2011-08-05 07:51

Transmission identification: GILBERTSLLP0408151601872_app

Electronic Application Receive TimeStamp: August 4, 2011 3:19:32 PM

Reference No. :

Date : August  4, 2011

Attention: Registrar of Trade-marks

Dear Sir/Madam,

We are the solicitors for SDA Publishing Inc. in respect of the within trade-mark application for EVERYDAY LIVING. Please do not hesitate to contact us should you have any questions.

Yours truly,

GILBERT'S LLP

The Registrar of Trade-marks on behalf of the Receiver General for Canada is hereby authorized to deduct the prescribed fee from this firm's deposit account for a total amount of CDN$250.

1. The applicant, SDA Publishing Inc. the full post office address of whose principal office or place of business is 3044 Bloor St. West, Suite 1456, Etobicoke, ONTARIO, CANADA, M8X 2Y8, applies for the registration, in accordance with the provisions of the Trade-marks Act, of the trade-mark identified below.

2. The trade-mark is

3. The trade-mark has been used in Canada by the applicant in association with all the specific wares listed hereafter, and the applicant requests registration in respect of such wares. The trade-mark has been so used in Canada in association with the general class of wares comprising the following specific wares (1) Periodical publications advertising the wares and services of others since 2004.

4. The trade-mark has been used in Canada by the applicant in association with all the specific services listed hereafter, and the applicant requests registration in respect of such services. The trade-mark has been so used in Canada in association with the general class of services comprising the following specific services (1) Direct mail advertising of the wares and services of others since 2004 and in association with the general class of services comprising the following specific services (2) Operation of a website providing recipes, news, health and beauty information and reviews of household and food products; Online sale of books, health and beauty products, vitamins, travel and airline deals, computers, lamps, golf equipment, office supplies, clothing, shoes, toys, jewellery, artwork, fresh flowers, living plants, bedroom furniture, dining room furniture, lawn and outdoor furniture, living room furniture, office furniture, home appliances, home decor items, barbecue grills, mitts and tongs, pet bowls, pet cages, pet collars, pet crates, pet feeding dishes, pet grooming equipment, pet leashes, pet toys, pet shampoo, sewing machines, sewing thread, textile ribbon, beads, paint by numbers kits, craft materials, bed linen, bath linen, bathroom scales, bath oil, bath toys, bath fittings since August 04, 2011 and in association with the general class of services comprising the following specific services (3) Online advertising of the wares and services of others since April, 2011.

5. The applicant appoints GILBERT'S LLP, whose full post office address in Canada is THE FLATIRON BUILDING, 49 WELLINGTON STREET EAST, TORONTO, ONTARIO, CANADA, M5E 1C9, as the person (firm or any member of the said firm), as its agent to prosecute this application with full powers of amendment and substitution, to execute any amendment related thereto as well as any amended application, and to represent the applicant with respect to this application, the said agents being authorized to receive the registration certificate on behalf of the applicant.

6. The applicant appoints GILBERT'S LLP, whose full post office address in Canada is THE FLATIRON BUILDING, 49 WELLINGTON STREET EAST, TORONTO, ONTARIO, CANADA, M5E 1C9 as the person (or firm) to whom any notice in respect of the application or registration may be sent, and upon whom service of any proceedings in respect of the application or registration may be given or served with the same effect as if they had been given to or served upon the applicant or registrant.

7. The applicant is satisfied that he is entitled to use the trade-mark in Canada in association with the wares and services described above.