file: \\intrepid-prod.ic.gc.ca\tmdata\ec\trade_mark\01\53\31\64\1533164.htm printed: 2011-06-27 07:00

Transmission identification: kevintuohy2306165653635_app_2890540

Electronic Application Receive TimeStamp: June 23, 2011 5:06:06 PM

Reference No. : 67535-15

Date : June 23, 2011

Attention: Examiner's Section

Trademark: BLUE MOON

Applicant: MillerCoors LLC

With respect to the above-noted trademark application, please find enclosed the following:

1. copy of the trademark application;

2. application fee of $250.00.

I trust that the enclosed is satisfactory. However, if you have any questions or concerns, please do not hesitate to contact me at 403-260-0299.

Yours truly,

BURNET, DUCKWORTH & PALMER LLP

Kevin J. Tuohy

Encl

The prescribed fee of CDN$250 for this application is processed by credit card, using the secure online payment service.

1. The applicant, MillerCoors LLC the full post office address of whose principal office or place of business is 250 South Wacker Drive, Suite 800, Chicago, Illinois, 60606-5888, UNITED STATES OF AMERICA, applies for the registration, in accordance with the provisions of the Trade-marks Act, of the trade-mark identified below.

2. The trade-mark is

3. The trade-mark has been duly registered by the applicant in or for UNITED STATES OF AMERICA the country of origin of the applicant. The registration was made in UNITED STATES OF AMERICA on July 25, 2006 under No(s). 3,119,888 in association with beer. The applicant has used the trade-mark in association with (1) beer in UNITED STATES OF AMERICA. The applicant requests registration of the trade-mark in respect of the wares in association with which it has been registered and used as aforesaid.

4. The applicant by itself or through a licensee, or by itself and through a licensee, intends to use the trade-mark in Canada in association with (1) beer and requests registration of the trade-mark in respect of such wares.

5. The applicant appoints KEVIN J. TUOHY, whose full post office address in Canada is (BURNET, DUCKWORTH & PALMER LLP), 1400, 350 - 7TH AVENUE S.W., CALGARY, ALBERTA, CANADA, T2P 3N9, as the person (firm or any member of the said firm), as its agent to prosecute this application with full powers of amendment and substitution, to execute any amendment related thereto as well as any amended application, and to represent the applicant with respect to this application, the said agents being authorized to receive the registration certificate on behalf of the applicant.

6. The applicant appoints KEVIN J. TUOHY, whose full post office address in Canada is (BURNET, DUCKWORTH & PALMER LLP), 1400, 350 - 7TH AVENUE S.W., CALGARY, ALBERTA, CANADA, T2P 3N9 as the person (or firm) to whom any notice in respect of the application or registration may be sent, and upon whom service of any proceedings in respect of the application or registration may be given or served with the same effect as if they had been given to or served upon the applicant or registrant.

7. The applicant is satisfied that it is entitled to use the trade-mark in Canada in association with the wares described above.