Consumer Attitudes and Their Role in Reducing the Impact of Counterfeit and Pirated Goods and Services

Author

Jay Jackson and Christine Simpson

Organization

Consumers Council of Canada (CCC)

Published

2019

Summary

Counterfeiting and piracy is a growing global problem, with negative impacts on legitimate business, middle class jobs, innovation, and consumer health and safety. The Consumers Council of Canada conducted a national consumer survey, held consumer focus groups, and formed an ad hoc stakeholder advisory committee to explore Canadian consumer attitudes towards counterfeit and pirated goods. This report presents the results of the research and recommends how business and governments can work with consumers and consumer organizations to respond to this problem. The report addresses attitudes and assumptions consumers have about counterfeit and pirated consumer goods, their expectations of governments and business to solve the problem, and what they think they need as tools to protect themselves in an environment that is difficult to police.

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English and French

OCA Funded Research
This research received funding support through the Office of Consumer Affairs' Contributions Program.


Contact information

Address
Consumers Council of Canada
201-1920 Yonge Street
Toronto, ON  M4S 3E2
Telephone
(416) 483-2696

Source: Consumer Policy Research Database

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